Showcase Article Review- Montana Cannabis Insider

Firefly Pairs Exceedingly Welcoming Service With Top-Notch Flower

"What would happen if you took the coziness and good cheer of your favorite neighborhood bar and wove it into the DNA of a medical marijuana dispensary? You'd probably end up with something like Firefly.

Tucked away on a quiet street just north of downtown Missoula, the craft dispensary Firefly serves as a valuable reminder that, as adult-use cannabis inches towards implementation, small businesses that are the backbone - and the gems - of our cannabis community.

As anyone who has ventured into a store or restaurant in recent months can attest, signaling warmth and welcome from behind a face mask is no easy task, but Firefly owner Jerry Spurlock possesses a sunniness that simply can't be covered up (Jerry declined to be photographed for this post). His shop is equally disarming. Boasting high ceilings, gorgeous wooden floors and a cozy array of couches, it's the kind of place where you want to sit down and not leave for a good long while. Jars of big, healthy buds fill up a display case towards the back of the store, daring you to try them all.

Girl in a jacket

On a recent visit, I decided to sample a small amount of three excellent (and affordable) strains: a sumptuous Montana Silvertip hybrid, a mild Royal Purple Kush and a dazzling Gorilla Zkittlez. I'd recommend any of them, but the Zkittlez was the winner: clocking in at 27% THC, it provided a thoroughly soothing and sedating high. But it was its terpene profile - overflowing with fruity notes and cakey sweetness - that made it such a standout.

From decadent strains to excellent service, Firefly is the kind of dispensary that showcases our industry at its best."

Firefly is 'my' shop in town. Jerry, Jamie and Matt all know my name and are incredibly polite and helpful 100% of the time I go in. They have a beautiful array of products and are extensively knowledgeable on each one. They have an amazing space with tall ceilings and large furniture. I feel at home there! Its the best shop in Montana, no doubt about it!

Nat W.


As a business owner it was a real treat to see another owners pridefully working in his own business! I also liked that they had a huge selection,, and really really killer prices on distillate and products. But my favorite was the owner wasn't all in my face with a bubbly attitude trying to impress me, He didn't pretend to be anybody else but himself, and I respect that he talked to me like a man straight up and respectful for all these reason 5 stars isn't enough, I highly recommend this spot and I'll be referring all my clientele this way thanks man! And I love the shop sick setup!

Dj Relief


Amazing shop. I walked in, told him it was my 1st time there & he gave me a quick yet very informative breakdown of their product. They had a great selection of some of the best buds I've had in a while. I will definitely be returning.

Jessica Stackhouse


Love it!

Beth Albee


you'll find this place inviting, calm, happy, be sure and look for Lou lou, she's only 130lbs and still a puppy

Brentamous Arthur


This is a local family owned and run business. They are VERY knowledgeable about thier medicine and I couldn't have felt more at home in their shop. Thank you Spurlock family you guys are great.

Daniel Kimerly


Very informative , very friendly, eager to help and listen. Highly Recommend.

amelinda tejero


Great selection, wonderful staff, good atmosphere.

Elizabeth Avila


Very good place. If you've never been you should definitely work it into your schedule. They even have a Great Dane. They have very good coffee. And if you're feeling pain when you walk in it won't be long and your pain will be gone

Andrew Winningham


Great place! I personally am not a patient of there specifically, but i heard i could get coffee there. I went there specifically for that. I walked into a setting with true real atmosphere. My friend and I asked for coffee and received very good coffee from a very nice gentleman. #SugarInTheRAW



Been a patient for them for 2 years and never disappointed. All time favorite strain is serious happiness and amnesia haze. They take care a provide the best services to there patient's.

Christine Thompson


Amazing energy throughout. Beautiful building with kind & informed staff.

Theresa Marie


Took a friend to get Her Green card renewed. Nice place

valerie stevens


Gorgeous place filled with history. Guys are terrific. They know their products and make a mean cup of coffee and tea.

Tammy Zeglis


Wonderful staff diverse selection of medicine. Great coffee free internet. Open mics on Thursday 7-9.

Mark K


Jerry was so helpful with all my questions. So knowledgeable. The store is beautiful!!

judy parker


Vape pen cartridges with all accessories and cannabis

falz nonus


I spoke with Jerry who is the owner. So nice and pleasant. This place is fantastic!

Melissa Manning


Very helpful staff, great to see Dr. Uphues

Michelle Zavala


The staff are amazing and always have great information and supplies

Julie Scott



Mark Williford


NICE peeps

Janet Davis


Wonderful store, great staff, the best!

John Souligny


Very knowledgeable!!

Sherri Adelson